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THINspired
by Mara Schaiavocampo

For some time now, I've had aspirations of writing a book about weight loss, using my own experiences going from weighing 340 pounds to today's 275 as grist for that mill. In particular, my ideas about weight loss--admittedly a straightforward process, when it's boiled down--took their form in an equation--The Equation, as it were--that helps distill my wisdom into a useful thought model that, I believe, can help those like me lose weight and live healthier (if not fully healthy) lives.

Of course, since weight loss is such a well-trodden path when it comes to publishing, I have not just compiled notes for my prospective work, but surveyed the field of weight loss books, to see if any other interested parties had the same thoughts I did.

In scanning the shelves, I came across only one book that seemed to display inspiration similar to my own. THINspired by Mara Schiavocampo is another individual's self-discovered program for losing weight. It even features an equation--or, as Ms. Schiavocampo puts it, her "Magic Formula"--as a framework for the author's weight loss program. Given these facts, I decided to read THINspired and see if all my plans and notes were for naught. Had I been beaten to the punch? Had I been scooped on the concept of an equation (by that or any other name), which would render my own plans to reveal a new weight loss thought model redundant and pointless?

Alas, though Schiavocampo contributes a few worthy ideas to the endeavor, she gets a lot of her equation--in my own humble but experienced opinion--wrong.

On the plus side, Schiavocampo is to be credited for devoting a large portion of her text to one of the under-recognized aspects of weight loss: the need for adequate sleep. Indeed, I place so much emphasis on sleep that I make it the first part of my own Equation. Unfortunately, while Schiavocampo had the sense to recognize sleep for the crucial element that it is, she still only deems sleep to be 10% of the program. Hardly any books on weight loss mention sleep; to identify so important a cog in the weight loss machine, and then to undersell it by deeming sleep to be only one tenth of the issue, undermines the force of her argument.

A lot of the rest of Schiavocampo's presentation consists of what one might call boilerplate weight loss advice. There's nothing particularly wrong with that; any book about weight loss must cover the fundamentals of "eat less, exercise more," since those basics are necessary to any successful weight loss effort. But some of her advice is problematic. She encourages readers to exercise by the mantra "train hard or go home"--advice that will rarely work for truly overweight individuals, who are often prone to injury by way of overexercising. Worse still, in lecturing her readers about the fundamentals, Schiavocampo reveals an outlook that, far from being encompassing and general, actually comes across as particular, idiosyncratic, and individual. In other words, one doubts that few overweight people could actually be successful following the author's lead.

Why? Because a great deal of what Schiavocampo preaches as the proper lifestyle for successful weight loss follows from her position as a person of means and opportunity. For instance, despite protestations about being on a budget and not being overly wealthy, Schiavocampo gushes about her exercise routine, including workouts and classes at what are apparently very trendy (and undoubtedly expensive) New York City fitness clubs. That feeling is reinforced by her name-checking her trainer friends, as if the average reader is supposed to know of these people already. (Namedropping is a relentless feature of THINspired; even those Schiavocampo identifies in the narrative as her personal friends get the first and last name treatment, so you know that she is hobnobbing with people who are Important.) This may be the norm when you are a television personality (Schiavocampo has worked as a reporter for ABC News, specifically Good Morning America, according to her jacket bio), but it doesn't reinforce her credibility with readers who wish to find legitimate advice on losing weight.

And, unfortunately, Schiavocampo's credibility is all too easy to question. As noted, she has a career in TV, and worked that job before she stumbled upon her "Magic Formula" for weight loss. How much weight did she need to lose? It is impossible from the text to accurately judge that. Fatties, as we know, rarely get hired to be television personalities. Schiavocampo puts her total weight loss at 90 pounds, which is an impressive figure without a doubt, and she relates stories from childhood where being overweight played a big role in her development. Yet, all we ever get from the author, in terms of hard numbers, is that figure of 90 pounds. At no point in the text does Schiavocampo give an actual scale reading for herself; the reader never knows just how much this woman actually ever weighed. (A quick web search reveals early, pre-weight loss pictures of the author, showing a woman who was indeed overweight, though not to this viewers eyes truly obese.)

Schiavocampo does, at one point, relate that she gained 40 pounds during pregnancy; so then the ninety pound total is boosted by the extra forty lumped on by having a baby? Was her real weight loss 90 pounds, or 50 pounds if you count from her pre-pregnancy, "normal" weight? In another passage Schiavocampo labels herself as having been a "size 14"; given the madness that is women's clothing sizes, readers could be forgiven for having no idea what that actually means in terms of shape and health. (Per Schiavocampo, size 14 is "the size of the average woman today.") The average woman may find something meaningful in those terms, but whether this discourse will actually be useful for those who need to drop the pounds is another matter.

So it goes for what the average woman might get out of THINspired; others, particularly men, would read this book and find a lecture that says little to them, or even speaks in a language that they can understand. Clearly, Schiavocampo wrote her book for a niche market of women like herself. Unfortunately, the reason we have such a wide open market for books on weight loss is specifically because the problem of overweight is so widespread and general; the niche approach, as represented by THINspired, paints the problem in terms too specific to ever be useful to more than a few individuals.

Schiavocampo should be commended for making the effort of trying to cast the basics of weight loss in a form that some (or even a few) will understand better than what they've heard before. If you are of a certain type, the ideas in THINspired just might click with you and help you get down the road towards a healthier you. But as likely as not, this one of Ms. Schiavocampo's reports may simply come across to you as dead air.